The programme, available only through the mobile app, offers users different benefits and points across three tiers: LabClassic, LabPlus and LabPremium.
Members collect LabCoins with every purchase and can enjoy perks such as a free birthday drink, drink size upgrades, online shopping discounts, invitations to special events and free delivery. Espressolab marketing director Ersin Kefeli stressed that the main goal is to simplify the digital experience, add everyday value for customers and strengthen brand loyalty. The programme is part of the company’s innovative approach to combining the daily coffee habit with special benefits and rewards.
